Comments on: Communication Measurement 101 http://commons.iabc.com/2006/03/16/communication-measurement-101/ A Blog Community for Business Communicators Wed, 07 Jan 2009 22:25:27 +0000 http://wordpress.org/?v=2.5.1 By: Mary http://commons.iabc.com/2006/03/16/communication-measurement-101/#comment-700 Mary Mon, 03 Jul 2006 18:40:32 +0000 http://commons.iabc.com/2006/03/16/communication-measurement-101/#comment-700 Check out Mark Weiner's new book published with IABC--chock full of case studies. Check out Mark Weiner’s new book published with IABC–chock full of case studies.

]]> By: Don Stacks http://commons.iabc.com/2006/03/16/communication-measurement-101/#comment-453 Don Stacks Mon, 29 May 2006 18:57:27 +0000 http://commons.iabc.com/2006/03/16/communication-measurement-101/#comment-453 Go to the Institute for Public Relations website. I'd download the Dictionary of Public Relations Measurement and Research first and then go to Amazon.com and read Primer of Public Relations Research. Go to the Institute for Public Relations website. I’d download the Dictionary of Public Relations Measurement and Research first and then go to Amazon.com and read Primer of Public Relations Research.

]]> By: Robert J Holland, ABC http://commons.iabc.com/2006/03/16/communication-measurement-101/#comment-159 Robert J Holland, ABC Mon, 03 Apr 2006 13:20:18 +0000 http://commons.iabc.com/2006/03/16/communication-measurement-101/#comment-159 Cheryl, I wrote a manual about the practical aspects of communication measurement and would be glad to share the details offline (don't want to be perceived as "hawking my wares" in this forum -- but you did ask!). It includes a chapter about knowing how to ask the right questions in the right way. Robert J Holland, ABC Cheryl,

I wrote a manual about the practical aspects of communication measurement and would be glad to share the details offline (don’t want to be perceived as “hawking my wares” in this forum — but you did ask!). It includes a chapter about knowing how to ask the right questions in the right way.

Robert J Holland, ABC

]]> By: Cheryl http://commons.iabc.com/2006/03/16/communication-measurement-101/#comment-158 Cheryl Fri, 31 Mar 2006 14:35:54 +0000 http://commons.iabc.com/2006/03/16/communication-measurement-101/#comment-158 I am trying to become "the measurement maven" (Angela's term) in our Corp. Comms. dept. I have a pretty good grasp of when to measure, what tools to use for various situations, etc. However, what I'm looking for are samples of surveys, how to word questions, and practical tips on measurement best practices. Does anyone have any suggestions of books, websites, etc.? Thanks, Cheryl I am trying to become “the measurement maven” (Angela’s term) in our Corp. Comms. dept. I have a pretty good grasp of when to measure, what tools to use for various situations, etc. However, what I’m looking for are samples of surveys, how to word questions, and practical tips on measurement best practices. Does anyone have any suggestions of books, websites, etc.?

Thanks, Cheryl

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