One question that I hear lately is “What role should my CEO play in blogging?” In the Branding Commons, Anders Gronstedt’s post brings up an interesting example from Sun Microsystems’ new leader, Jonathan Schwartz, who is apparently the first Fortune 500 C.E.O. blogger. He includes this quote from Schwartz that appeared in the Harvard Business Review (Nov. 05), :

“For executives, having a blog is not going to be a matter of choice, any more than e-mail is today. If you’re not part of the conversation, others will speak on your behalf.”

What role does your CEO play in blogging? Do you have plans for her/him to get involved? I’d be interested in hearing some thoughts around this. I suspect that are some landmines out there waiting to blow up for the CEO blogger. Am I right?