Accolades for Measurement Commons
5th April 2006 by Shel Holtz, ABC
The IABC Measurement Commons has made it into Blog Run, Jeremy Pepper’s listing of “top PR posts,” part of Bulldog Reporter’s The Daily Dog. Here’s what the Dog (Jeremy, that is) had to say:
The holy grail in public relations is measurement. It’s a question that always comes up for me during blogging presentations … that’s great, how do you measure influence … but here’s a great post on how to measure qualitatively and quantitatively … which just might work for blogging as well.
The post referenced is Angela Sinickas’ item on connecting inputs to outcomes.