Carol Kinsey Goman’s post is provactive and it directly affects the communication world, counter to what some of her critics say.

The essential element is the big company’s willingness to properly compensate for the new ideas they’re gathering. Unfortunately, some unethical companies — but it tends to be big companies who represent a potential windfall for small companies, including PR and communication agencies — get their creative and tactical ideas through either a formal RFP process or an open exploration only to replicate many or all of the best ideas with the low-price bidder.

I’ve heard this complaint from agencies for years.

PS: the trouble with posting to professional communicators is that everyone is an editor.