Promotion and Crisis — What’s the right approach?
24th April 2007 by Natasha Nicholson
If you haven’t already read it, take a look at the discussion on Virginia Tech, initiated by Rich Barger. Contributors offer some strong opinions and compelling arguments about the ethics of promoting products and services related to this type of incident. Is it a violation of ethics? Is it just in bad taste? Or is it perfectly appropriate, even helpful perhaps, to do what is necessary to match up a product with a need during a crisis of this nature?