This may be the most important question we face as we explore Advocacy.

We had a good exchange in the first part of this discussion. I was especially pleased to see comments from our colleagues on five continents, whose perspectives are as diverse as their backgrounds, cultures and geographies.

Take a look at these excerpts…

One of the biggest problems we face as a profession is that we are surrounded by lay people who think they know as much about what we do as we do. –Mike Klein

When I talk about IABC…I talk about including all the areas of communications necessary to help organizations meet their objectives. –Kristen Sukalac

I think we are finally beginning to gain confidence in our ability to make a difference and are maturing as a profession. –Priya Bates, ABC

At the end of the day, regardless of titles, we are in the business of communications. -Karel Mc Intosh

…let’s find ways to define our work to others so that they understand what makes our profession unique. –Connie Wilks, ABC

I think they capture the essence of our greatest challenge:

How do we define (to others) what we do?

What do you think?