Comments on: Just one question… http://commons.iabc.com/advocacy/2007/09/18/just-one-question/ A Blog Community for Business Communicators Tue, 14 Oct 2008 12:36:31 +0000 http://wordpress.org/?v=2.5.1 By: Rebecca Voss http://commons.iabc.com/advocacy/2007/09/18/just-one-question/#comment-633 Rebecca Voss Wed, 07 Nov 2007 00:20:26 +0000 http://commons.iabc.com/advocacy/2007/09/18/just-one-question/#comment-633 I don't think there's a lot of mystery to measuring communications. I think it's mostly about setting expectations -- what are your goals, what are the expected results (specific and tangible), and then it's a question of following through. In my current workplace, I definitely think that the simple, personable "Koch approach" is a helpful one, but it can't be the only approach to measurement of course. Because for every employee I ask "how am I doing?", I'll get a different response and different feedback. How do I then document and quantify any trends in that? I'm also not sure I want to measure everything. Again, it gets back to 1) what are you trying to do; and 2) who is your audience. Sometimes I simply want to put some thoughts out there to make people think, or look at something/someone in a new way. I was a member of IABC for a long time. I would definitely recommend the organization to certain people whom I know value comms or want to learn more. I don’t think there’s a lot of mystery to measuring communications. I think it’s mostly about setting expectations — what are your goals, what are the expected results (specific and tangible), and then it’s a question of following through.

In my current workplace, I definitely think that the simple, personable “Koch approach” is a helpful one, but it can’t be the only approach to measurement of course. Because for every employee I ask “how am I doing?”, I’ll get a different response and different feedback. How do I then document and quantify any trends in that?

I’m also not sure I want to measure everything. Again, it gets back to 1) what are you trying to do; and 2) who is your audience. Sometimes I simply want to put some thoughts out there to make people think, or look at something/someone in a new way.

I was a member of IABC for a long time. I would definitely recommend the organization to certain people whom I know value comms or want to learn more.

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