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	<title>Comments for IABC Advocacy Commons</title>
	<atom:link href="http://commons.iabc.com/advocacy/comments/feed/" rel="self" type="application/rss+xml" />
	<link>http://commons.iabc.com/advocacy</link>
	<description>A Blog Community for Business Communicators</description>
	<pubDate>Wed, 15 Oct 2008 02:12:52 +0000</pubDate>
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		<title>Comment on An update by John Cass</title>
		<link>http://commons.iabc.com/advocacy/2008/01/03/an-update/#comment-634</link>
		<dc:creator>John Cass</dc:creator>
		<pubDate>Sat, 05 Jan 2008 01:33:51 +0000</pubDate>
		<guid isPermaLink="false">http://commons.iabc.com/advocacy/2008/01/03/an-update/#comment-634</guid>
		<description>this is an exciting project for any communications association. I think if you can successfully carry this off, you will be among the leaders in the industry, along with the word of mouth marketing association.</description>
		<content:encoded><![CDATA[<p>this is an exciting project for any communications association. I think if you can successfully carry this off, you will be among the leaders in the industry, along with the word of mouth marketing association.</p>
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		<title>Comment on Just one question&#8230; by Rebecca Voss</title>
		<link>http://commons.iabc.com/advocacy/2007/09/18/just-one-question/#comment-633</link>
		<dc:creator>Rebecca Voss</dc:creator>
		<pubDate>Wed, 07 Nov 2007 00:20:26 +0000</pubDate>
		<guid isPermaLink="false">http://commons.iabc.com/advocacy/2007/09/18/just-one-question/#comment-633</guid>
		<description>I don't think there's a lot of mystery to measuring communications. I think it's mostly about setting expectations -- what are your goals, what are the expected results (specific and tangible), and then it's a question of following through.

In my current workplace, I definitely think that the simple, personable "Koch approach" is a helpful one, but it can't be the only approach to measurement of course. Because for every employee I ask "how am I doing?", I'll get a different response and different feedback. How do I then document and quantify any trends in that?

I'm also not sure I want to measure everything. Again, it gets back to 1) what are you trying to do; and 2) who is your audience. Sometimes I simply want to put some thoughts out there to make people think, or look at something/someone in a new way.

I was a member of IABC for a long time. I would definitely recommend the organization to certain people whom I know value comms or want to learn more.</description>
		<content:encoded><![CDATA[<p>I don&#8217;t think there&#8217;s a lot of mystery to measuring communications. I think it&#8217;s mostly about setting expectations &#8212; what are your goals, what are the expected results (specific and tangible), and then it&#8217;s a question of following through.</p>
<p>In my current workplace, I definitely think that the simple, personable &#8220;Koch approach&#8221; is a helpful one, but it can&#8217;t be the only approach to measurement of course. Because for every employee I ask &#8220;how am I doing?&#8221;, I&#8217;ll get a different response and different feedback. How do I then document and quantify any trends in that?</p>
<p>I&#8217;m also not sure I want to measure everything. Again, it gets back to 1) what are you trying to do; and 2) who is your audience. Sometimes I simply want to put some thoughts out there to make people think, or look at something/someone in a new way.</p>
<p>I was a member of IABC for a long time. I would definitely recommend the organization to certain people whom I know value comms or want to learn more.</p>
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		<title>Comment on IABC Advocacy?  Time To Consider IABC Democracy by Kristen Sukalac</title>
		<link>http://commons.iabc.com/advocacy/2007/09/23/iabc-advocacy-time-to-consider-iabc-democracy/#comment-632</link>
		<dc:creator>Kristen Sukalac</dc:creator>
		<pubDate>Fri, 26 Oct 2007 09:50:30 +0000</pubDate>
		<guid isPermaLink="false">http://commons.iabc.com/advocacy/2007/09/23/iabc-advocacy-time-to-consider-iabc-democracy/#comment-632</guid>
		<description>I'll jump in and disagree. In the world of association management, there is a general trend towards "competency-based boards". The idea is that you identify the skills and strengths needed for the organization to achieve its goals and objectives, and then you identify people who are qualified.  Every board needs to be a balanced group.

Composing competing slates of fully qualified boards would be a waste of precious resources. Fully democratic elections would tend to turn into popularity or celebrity (name recognition) contests and would probably result in boards with significant gaps in competencies.

What the association needs is a very conscious effort to develop leadership potential and ensure a vibrant talent pool from which the Nominating Committee can construct an optimal group every year. As a community, we need to make a concerted effort to fill our gaps. Efforts are being made in this direction. Most regions now have their own Leadership Institutes but also try to send people to the international edition. The Nominating Committee contacts a broad field of people to encourage them to apply for leadership positions.

But there is a lot more that could be done:

1) More transparency on what the different working groups are, who runs them, what they cover, how to get involved and the return on time invested.

2) A greater link between materials and speakers at the different Leadership Institutes (we need to eliminate the we-us mentality about which content is IABC's.

3) Greater use of tools that allow people to work at a convenient time for their time zone.  Conference calls can be really useful, but they are a challenge in a truly global organization. When the International Growth Grants Committee looked at this year's applications, we had precisely two times of day when we could have the call (the Pacific night being our constraint), and it was 7 in the morning for one person and about midnight for another.</description>
		<content:encoded><![CDATA[<p>I&#8217;ll jump in and disagree. In the world of association management, there is a general trend towards &#8220;competency-based boards&#8221;. The idea is that you identify the skills and strengths needed for the organization to achieve its goals and objectives, and then you identify people who are qualified.  Every board needs to be a balanced group.</p>
<p>Composing competing slates of fully qualified boards would be a waste of precious resources. Fully democratic elections would tend to turn into popularity or celebrity (name recognition) contests and would probably result in boards with significant gaps in competencies.</p>
<p>What the association needs is a very conscious effort to develop leadership potential and ensure a vibrant talent pool from which the Nominating Committee can construct an optimal group every year. As a community, we need to make a concerted effort to fill our gaps. Efforts are being made in this direction. Most regions now have their own Leadership Institutes but also try to send people to the international edition. The Nominating Committee contacts a broad field of people to encourage them to apply for leadership positions.</p>
<p>But there is a lot more that could be done:</p>
<p>1) More transparency on what the different working groups are, who runs them, what they cover, how to get involved and the return on time invested.</p>
<p>2) A greater link between materials and speakers at the different Leadership Institutes (we need to eliminate the we-us mentality about which content is IABC&#8217;s.</p>
<p>3) Greater use of tools that allow people to work at a convenient time for their time zone.  Conference calls can be really useful, but they are a challenge in a truly global organization. When the International Growth Grants Committee looked at this year&#8217;s applications, we had precisely two times of day when we could have the call (the Pacific night being our constraint), and it was 7 in the morning for one person and about midnight for another.</p>
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		<title>Comment on IABC Advocacy?  Time To Consider IABC Democracy by Mike Klein</title>
		<link>http://commons.iabc.com/advocacy/2007/09/23/iabc-advocacy-time-to-consider-iabc-democracy/#comment-630</link>
		<dc:creator>Mike Klein</dc:creator>
		<pubDate>Thu, 04 Oct 2007 09:13:54 +0000</pubDate>
		<guid isPermaLink="false">http://commons.iabc.com/advocacy/2007/09/23/iabc-advocacy-time-to-consider-iabc-democracy/#comment-630</guid>
		<description>I've heard very little...  I'm not one to assume that silence=agreement (either with the status quo or with me), and I figured this would elicit more response on either side of the equation...  

It's a valid question, Tom.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve heard very little&#8230;  I&#8217;m not one to assume that silence=agreement (either with the status quo or with me), and I figured this would elicit more response on either side of the equation&#8230;  </p>
<p>It&#8217;s a valid question, Tom.</p>
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		<title>Comment on IABC Advocacy?  Time To Consider IABC Democracy by Tom Keefe</title>
		<link>http://commons.iabc.com/advocacy/2007/09/23/iabc-advocacy-time-to-consider-iabc-democracy/#comment-629</link>
		<dc:creator>Tom Keefe</dc:creator>
		<pubDate>Wed, 03 Oct 2007 13:56:22 +0000</pubDate>
		<guid isPermaLink="false">http://commons.iabc.com/advocacy/2007/09/23/iabc-advocacy-time-to-consider-iabc-democracy/#comment-629</guid>
		<description>Mike,
Have you heard from any IABC members regarding your idea of changing the election bylaws?</description>
		<content:encoded><![CDATA[<p>Mike,<br />
Have you heard from any IABC members regarding your idea of changing the election bylaws?</p>
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		<title>Comment on IABC Advocacy?  Time To Consider IABC Democracy by Mike Klein</title>
		<link>http://commons.iabc.com/advocacy/2007/09/23/iabc-advocacy-time-to-consider-iabc-democracy/#comment-628</link>
		<dc:creator>Mike Klein</dc:creator>
		<pubDate>Sun, 30 Sep 2007 13:30:12 +0000</pubDate>
		<guid isPermaLink="false">http://commons.iabc.com/advocacy/2007/09/23/iabc-advocacy-time-to-consider-iabc-democracy/#comment-628</guid>
		<description>Hi Tom...

Thanks for your reply...  I get what you are saying--that you think advocacy is essentially one distinct part of the IABC agenda.

At the same time, I believe that the lack of a democratic electoral process that allows members to genuinely set the Association's advocacy agenda is fair game.  

Without such a process, the "consensus" that emerges will lead at best to watered-down changes, or a continuation of the status quo where IABC focuses on institutional stability instead of focusing its resources on leading the communications industries, channelling communicators to make a difference in our communities and the world, or generating explosive membership growth.  

If IABC is to emerge as a credible advocate, it needs to embed advocacy--and democracy--deeply into its culture, and provide those who support advocacy agendas within the Association with a platform for transforming their advocacy into real world impact.  

I can see no higher purpose for The Advocacy Initiative.</description>
		<content:encoded><![CDATA[<p>Hi Tom&#8230;</p>
<p>Thanks for your reply&#8230;  I get what you are saying&#8211;that you think advocacy is essentially one distinct part of the IABC agenda.</p>
<p>At the same time, I believe that the lack of a democratic electoral process that allows members to genuinely set the Association&#8217;s advocacy agenda is fair game.  </p>
<p>Without such a process, the &#8220;consensus&#8221; that emerges will lead at best to watered-down changes, or a continuation of the status quo where IABC focuses on institutional stability instead of focusing its resources on leading the communications industries, channelling communicators to make a difference in our communities and the world, or generating explosive membership growth.  </p>
<p>If IABC is to emerge as a credible advocate, it needs to embed advocacy&#8211;and democracy&#8211;deeply into its culture, and provide those who support advocacy agendas within the Association with a platform for transforming their advocacy into real world impact.  </p>
<p>I can see no higher purpose for The Advocacy Initiative.</p>
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		<title>Comment on IABC Advocacy?  Time To Consider IABC Democracy by Tom Keefe</title>
		<link>http://commons.iabc.com/advocacy/2007/09/23/iabc-advocacy-time-to-consider-iabc-democracy/#comment-626</link>
		<dc:creator>Tom Keefe</dc:creator>
		<pubDate>Fri, 28 Sep 2007 13:50:13 +0000</pubDate>
		<guid isPermaLink="false">http://commons.iabc.com/advocacy/2007/09/23/iabc-advocacy-time-to-consider-iabc-democracy/#comment-626</guid>
		<description>Mike,

Your suggestion to begin a conversation regarding changing IABC bylaws to alter the process for selecting its leaders is worth discussing--but I would separate it from this advocacy initiative.

While I agree that candidates for IABC leadership positions should be able to articulate and defend their views on matters affecting the association, advocacy is one of many such potential positions.

I could see your suggested conversation taking place on the IABC Cafe, within the IABC member group of MyRagan, or on our individual blogs. I'd like this Advocacy Commons blog to remain focused on moving that initiative forward--in whatever directions it is meant to go.</description>
		<content:encoded><![CDATA[<p>Mike,</p>
<p>Your suggestion to begin a conversation regarding changing IABC bylaws to alter the process for selecting its leaders is worth discussing&#8211;but I would separate it from this advocacy initiative.</p>
<p>While I agree that candidates for IABC leadership positions should be able to articulate and defend their views on matters affecting the association, advocacy is one of many such potential positions.</p>
<p>I could see your suggested conversation taking place on the IABC Cafe, within the IABC member group of MyRagan, or on our individual blogs. I&#8217;d like this Advocacy Commons blog to remain focused on moving that initiative forward&#8211;in whatever directions it is meant to go.</p>
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		<title>Comment on Who needs professional education? by David Reich   my 2 cents</title>
		<link>http://commons.iabc.com/advocacy/2007/09/02/who-needs-professional-education/#comment-625</link>
		<dc:creator>David Reich   my 2 cents</dc:creator>
		<pubDate>Tue, 25 Sep 2007 00:46:40 +0000</pubDate>
		<guid isPermaLink="false">http://commons.iabc.com/advocacy/2007/09/02/who-needs-professional-education/#comment-625</guid>
		<description>You don't need to have a degree in p.r. to practice p.r., but I think some basics of public relations should be a part of every marketing curriculum and also part of any general business degree.

What can we do to correct the damage done by the Princeton Review piece?  We're doing it now by writing about it.  It's shame we don't have an effective and respected association to represent us, but we should also push PRSA to make some noise about this, for what it would be worth.</description>
		<content:encoded><![CDATA[<p>You don&#8217;t need to have a degree in p.r. to practice p.r., but I think some basics of public relations should be a part of every marketing curriculum and also part of any general business degree.</p>
<p>What can we do to correct the damage done by the Princeton Review piece?  We&#8217;re doing it now by writing about it.  It&#8217;s shame we don&#8217;t have an effective and respected association to represent us, but we should also push PRSA to make some noise about this, for what it would be worth.</p>
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		<title>Comment on Who needs professional education? by Inside PR &#187; Blog Archive Inside PR #77 - Tuesday, September 18, 2007</title>
		<link>http://commons.iabc.com/advocacy/2007/09/02/who-needs-professional-education/#comment-623</link>
		<dc:creator>Inside PR &#187; Blog Archive Inside PR #77 - Tuesday, September 18, 2007</dc:creator>
		<pubDate>Wed, 19 Sep 2007 14:57:05 +0000</pubDate>
		<guid isPermaLink="false">http://commons.iabc.com/advocacy/2007/09/02/who-needs-professional-education/#comment-623</guid>
		<description>[...] 04:05 Gary Schlee chimes in with an audio comment. He mentions these links in his commentary: The Princeton Review, Gary&#8217;s A Class Act blog, PR Conversations, and the IABC Advocacy Commons. [...]</description>
		<content:encoded><![CDATA[<p>[...] 04:05 Gary Schlee chimes in with an audio comment. He mentions these links in his commentary: The Princeton Review, Gary&#8217;s A Class Act blog, PR Conversations, and the IABC Advocacy Commons. [...]</p>
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		<title>Comment on Who needs professional education? by Kristen Sukalac</title>
		<link>http://commons.iabc.com/advocacy/2007/09/02/who-needs-professional-education/#comment-622</link>
		<dc:creator>Kristen Sukalac</dc:creator>
		<pubDate>Fri, 07 Sep 2007 09:41:59 +0000</pubDate>
		<guid isPermaLink="false">http://commons.iabc.com/advocacy/2007/09/02/who-needs-professional-education/#comment-622</guid>
		<description>Living in a country (France) where education is generally very specialized, regardless of what field you are going into, I have come to believe that excessive specialization is bad.  That being said, the best systems probably provide a balance of the two.  I think we definitely need trained specialists with very specific job skills.  But we also need people with analytical and adaptability skills that aren't related to any specific job per se (management and strategy skills, if you will). I think a world of technicians would be horrible, but so would a world of managers. Any organization's communications function will need a mixture of these two to be truly successful. Too much specialized education can mean churning out people qualified for yesterday's jobs who don't have the ability or skills to adapt to a new context and not having any leaders with the vision to fix the problem.</description>
		<content:encoded><![CDATA[<p>Living in a country (France) where education is generally very specialized, regardless of what field you are going into, I have come to believe that excessive specialization is bad.  That being said, the best systems probably provide a balance of the two.  I think we definitely need trained specialists with very specific job skills.  But we also need people with analytical and adaptability skills that aren&#8217;t related to any specific job per se (management and strategy skills, if you will). I think a world of technicians would be horrible, but so would a world of managers. Any organization&#8217;s communications function will need a mixture of these two to be truly successful. Too much specialized education can mean churning out people qualified for yesterday&#8217;s jobs who don&#8217;t have the ability or skills to adapt to a new context and not having any leaders with the vision to fix the problem.</p>
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