Welcome

…to the IABC Advocacy Commons. This blog was created to share some of the work currently under way and, more importantly, to hear feedback and ideas about an initiative that could add an important new dimension to IABC and communications.

So what is this all about?

Advocacy is about promoting the communications profession and raising our profile among such audiences as business leaders and organization staffs. It’s also about the role communicators can play in addressing a broad spectrum of professional, ethical, economic and social issues.

The IABC Executive Board created the Advocacy Work Group to research the concept and recommend what the association can and should do.

The Advocacy group’s work is intended to enhance and add value to IABC and the profession. Think of it as an extension of what IABC is all about. IABC already provides a variety of benefits, features and services to communicators worldwide; Advocacy may well be a springboard to making communications an even more integral and valued part of businesses and organizations worldwide. Think Visibility, Vitality and Value.

The Advocacy initiative should reflect the ideas and concerns of IABC members and professional colleagues, not just the thinking of a small group of people. This is your opportunity to have a say, to influence IABC’s direction. It’s your forum to make yourself heard — to debate issues and ideas in a constructive, forward-thinking manner. So please join in the discussion.

It’s all about sharing and listening.

Be heard!

View and post comments here.

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