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	<title>Comments on: Using computer games to train brand ambassadors</title>
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	<link>http://commons.iabc.com/branding/2006/04/20/using-computer-games-to-train-brand-ambassadors/</link>
	<description>A Blog Community for Business Communicators</description>
	<pubDate>Wed, 07 Jan 2009 22:50:25 +0000</pubDate>
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		<title>By: Pat Schroeder</title>
		<link>http://commons.iabc.com/branding/2006/04/20/using-computer-games-to-train-brand-ambassadors/#comment-2068</link>
		<dc:creator>Pat Schroeder</dc:creator>
		<pubDate>Fri, 01 Dec 2006 16:36:51 +0000</pubDate>
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		<description>Anders -- do you have examples? I am looking for a way to "train" employees to live the brand without resorting to cheesy one-way programs that won't be remembered.</description>
		<content:encoded><![CDATA[<p>Anders &#8212; do you have examples? I am looking for a way to &#8220;train&#8221; employees to live the brand without resorting to cheesy one-way programs that won&#8217;t be remembered.</p>
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