IABC’s Brand
27th April 2006 by Ronald Kustra
When one thinks IABC one thinks (i) international and (ii) measurement. Both are evident in what is probably IABC’s most prestigious program — the Gold Quill awards (though as a former Gold Quill chair, I may be biased; colleagues from the accredition council are welcome to disagree). At the upcoming Vancouver conference, IABC will recognize outstanding communicators from around the world (international) whose work all includes goals, objectives, strategy and evaluation (i.e., measurement) — not to mention some outstanding creative!