Comments on: Small event illustrates big-time lesson http://commons.iabc.com/branding/2006/09/24/small-event-illustrates-big-time-lesson/ A Blog Community for Business Communicators Wed, 07 Jan 2009 19:49:51 +0000 http://wordpress.org/?v=2.5.1 By: Sam Smith http://commons.iabc.com/branding/2006/09/24/small-event-illustrates-big-time-lesson/#comment-2130 Sam Smith Mon, 04 Dec 2006 20:36:30 +0000 http://commons.iabc.com/branding/2006/09/24/small-event-illustrates-big-time-lesson/#comment-2130 Heh - I try so very hard to avoid either the promotional or the overly critical in this space. I DO want this business (and thousands upon thousands of others) to do well, and hopefully some fair-minded criticism will help accomplish that. As you say, if it's overtly promotional we tune out. And I REALLY wouldn't want to get accused of using this kind of forum to conduct a hatchet job, either. Heh - I try so very hard to avoid either the promotional or the overly critical in this space. I DO want this business (and thousands upon thousands of others) to do well, and hopefully some fair-minded criticism will help accomplish that.

As you say, if it’s overtly promotional we tune out. And I REALLY wouldn’t want to get accused of using this kind of forum to conduct a hatchet job, either.

]]> By: Wendy Flanagan http://commons.iabc.com/branding/2006/09/24/small-event-illustrates-big-time-lesson/#comment-2129 Wendy Flanagan Mon, 04 Dec 2006 20:27:37 +0000 http://commons.iabc.com/branding/2006/09/24/small-event-illustrates-big-time-lesson/#comment-2129 Via blog, it is easier to grumble (and yet softly promote) than it is to offer resounding accolades (and be believed). People are more likely to believe your carefully crafted dissatisfaction (thus buying into actually reading further), than they are to believe you are outrageously satisfied (thus ensuring you are a paid placement). Via blog, it is easier to grumble (and yet softly promote) than it is to offer resounding accolades (and be believed). People are more likely to believe your carefully crafted dissatisfaction (thus buying into actually reading further), than they are to believe you are outrageously satisfied (thus ensuring you are a paid placement).

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