About This Commons

The branding & marketing commons offers a forum for business professionals to share information issues on communication aspects organizational marketing, such as improving sales through communication, delivering messages to key stakeholders, maintaining customer relations and issues around branding such as corporate reputation, product and company name awareness and recognition and customer loyalty.

IABC has asked several senior communicators to make regular posts to the Branding & Marketing Commons. Think of them as the resident hosts of the Commons — planting the seeds of our conversations and helping to keep the ball rolling. All of the IABC Communication Commons blogs are open to any communicator, whether or not they are IABC members, for reading and commenting.