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	<title>IABC Branding &#038; Marketing Commons</title>
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	<link>http://commons.iabc.com/branding</link>
	<description>A Blog Community for Business Communicators</description>
	<pubDate>Tue, 03 Jul 2007 20:17:32 +0000</pubDate>
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			<item>
		<title>Welcome to Web 3-D!</title>
		<link>http://commons.iabc.com/branding/2007/07/03/welcome-to-web-3-d/</link>
		<comments>http://commons.iabc.com/branding/2007/07/03/welcome-to-web-3-d/#comments</comments>
		<pubDate>Tue, 03 Jul 2007 20:15:53 +0000</pubDate>
		<dc:creator>Anders Gronstedt</dc:creator>
		
		<category><![CDATA[Dell]]></category>

		<category><![CDATA[Employee Branding]]></category>

		<category><![CDATA[Linden Lab]]></category>

		<category><![CDATA[Second Life]]></category>

		<category><![CDATA[Sun Microsystems]]></category>

		<category><![CDATA[Toyota]]></category>

		<category><![CDATA[events]]></category>

		<guid isPermaLink="false">http://commons.iabc.com/branding/2007/07/03/welcome-to-web-3-d/</guid>
		<description><![CDATA[After holding our first weekly learning event in Second Life, it’s easy to see why this virtual world is heralded as the videoconferencing and webinar killer. This “metaverse” takes interaction and collaboration to unprecedented levels. And it’s redefining branding, from targeting consumers to interacting with engaged minds in an immersive 3-D environment.

Our last public meeting [...]]]></description>
		<wfw:commentRss>http://commons.iabc.com/branding/2007/07/03/welcome-to-web-3-d/feed/</wfw:commentRss>
		</item>
		<item>
		<title>New Saturn campaign: a victim of old thinking?</title>
		<link>http://commons.iabc.com/branding/2007/06/01/new-saturn-campaign-a-victim-of-old-thinking/</link>
		<comments>http://commons.iabc.com/branding/2007/06/01/new-saturn-campaign-a-victim-of-old-thinking/#comments</comments>
		<pubDate>Fri, 01 Jun 2007 15:25:48 +0000</pubDate>
		<dc:creator>Sam Smith</dc:creator>
		
		<category><![CDATA[Honda]]></category>

		<category><![CDATA[Saturn]]></category>

		<category><![CDATA[Toyota]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[business]]></category>

		<category><![CDATA[events]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[marcom]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[mobility]]></category>

		<guid isPermaLink="false">http://commons.iabc.com/branding/2007/06/01/new-saturn-campaign-a-victim-of-old-thinking/</guid>
		<description><![CDATA[Saturn is set to launch an interesting new promotion this Summer.
Saturn to Park Competition On Dealership Lots
by Karl Greenberg
Friday, Jun 1, 2007 5:01 AM ET
SATURN MAY BE ROLLING OUT a fresh line-up of vehicles this year, but consumers visiting Saturn dealers this summer will be surprised by the pair of cars parked next to Saturn&#8217;s [...]]]></description>
		<wfw:commentRss>http://commons.iabc.com/branding/2007/06/01/new-saturn-campaign-a-victim-of-old-thinking/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Gronstedt Group &#8220;fika&#8221; offers a chance to explore Second Life</title>
		<link>http://commons.iabc.com/branding/2007/05/29/gronstedt-group-fika-offers-a-chance-to-explore-second-life/</link>
		<comments>http://commons.iabc.com/branding/2007/05/29/gronstedt-group-fika-offers-a-chance-to-explore-second-life/#comments</comments>
		<pubDate>Tue, 29 May 2007 14:59:23 +0000</pubDate>
		<dc:creator>Sam Smith</dc:creator>
		
		<category><![CDATA[Dell]]></category>

		<category><![CDATA[Gronstedt Group]]></category>

		<category><![CDATA[IBM]]></category>

		<category><![CDATA[Intel]]></category>

		<category><![CDATA[Linden Lab]]></category>

		<category><![CDATA[Second Life]]></category>

		<category><![CDATA[Sun Microsystems]]></category>

		<category><![CDATA[branding]]></category>

		<category><![CDATA[e-learning]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[marcom]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://commons.iabc.com/branding/2007/05/29/gronstedt-group-fika-offers-a-chance-to-explore-second-life/</guid>
		<description><![CDATA[If you haven&#8217;t started investigating Second Life yet, you might want to look into it. The sheer neatness of the environment notwithstanding, it&#8217;s starting to emerge as a viable business platform and it looks like the tipping point may be just around the corner (full Voice Over Internet Protocol integration is set to roll out [...]]]></description>
		<wfw:commentRss>http://commons.iabc.com/branding/2007/05/29/gronstedt-group-fika-offers-a-chance-to-explore-second-life/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Customer service: the “desk jockey” past vs. the “service ranger” future</title>
		<link>http://commons.iabc.com/branding/2007/05/21/customer-service-the-%e2%80%9cdesk-jockey%e2%80%9d-past-vs-the-%e2%80%9cservice-ranger%e2%80%9d-future/</link>
		<comments>http://commons.iabc.com/branding/2007/05/21/customer-service-the-%e2%80%9cdesk-jockey%e2%80%9d-past-vs-the-%e2%80%9cservice-ranger%e2%80%9d-future/#comments</comments>
		<pubDate>Tue, 22 May 2007 01:25:55 +0000</pubDate>
		<dc:creator>Sam Smith</dc:creator>
		
		<category><![CDATA[Dell]]></category>

		<category><![CDATA[Internet]]></category>

		<category><![CDATA[Online PR]]></category>

		<category><![CDATA[US West]]></category>

		<category><![CDATA[blogging]]></category>

		<category><![CDATA[business blog]]></category>

		<category><![CDATA[citizen marketers]]></category>

		<category><![CDATA[customer service]]></category>

		<category><![CDATA[innovation]]></category>

		<category><![CDATA[marcom]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://commons.iabc.com/branding/2007/05/21/customer-service-the-%e2%80%9cdesk-jockey%e2%80%9d-past-vs-the-%e2%80%9cservice-ranger%e2%80%9d-future/</guid>
		<description><![CDATA[I&#8217;m reading Ben McConnell and Jackie Huba&#8217;s Citizen Marketers on a friend&#8217;s recommendation. A lot of folks in his agency are starting to tweak on social media and this highly regarded (and extremely readable) examination of viral and customer-generated marketing activity is guiding a good bit of their thinking and questioning. Good on &#8216;em - [...]]]></description>
		<wfw:commentRss>http://commons.iabc.com/branding/2007/05/21/customer-service-the-%e2%80%9cdesk-jockey%e2%80%9d-past-vs-the-%e2%80%9cservice-ranger%e2%80%9d-future/feed/</wfw:commentRss>
		</item>
		<item>
		<title>One voice, one sound, one outmoded idea</title>
		<link>http://commons.iabc.com/branding/2007/05/17/one-voice-one-sound-one-outmoded-idea/</link>
		<comments>http://commons.iabc.com/branding/2007/05/17/one-voice-one-sound-one-outmoded-idea/#comments</comments>
		<pubDate>Thu, 17 May 2007 18:56:49 +0000</pubDate>
		<dc:creator>Angelo Fernando</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://commons.iabc.com/branding/2007/05/17/one-voice-one-sound-one-outmoded-idea/</guid>
		<description><![CDATA[Back in the eighties, a person I knew suggested that everyone&#8217;s business card should not look the same. &#8220;Why should everyone in the organization look so homogeneous?&#8221; he would debate, baiting me since I worked at an ad agency. This was a time when &#8217;synergy&#8217; had the buzzword status we now give words like &#8216;engagement.&#8217; [...]]]></description>
		<wfw:commentRss>http://commons.iabc.com/branding/2007/05/17/one-voice-one-sound-one-outmoded-idea/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Branding and Photo Ethics - Adobe Demon?</title>
		<link>http://commons.iabc.com/branding/2007/04/26/branding-and-photo-ethics-adobe-demon/</link>
		<comments>http://commons.iabc.com/branding/2007/04/26/branding-and-photo-ethics-adobe-demon/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 18:50:25 +0000</pubDate>
		<dc:creator>Suzanne Salvo</dc:creator>
		
		<category><![CDATA[Brand Leaders]]></category>

		<category><![CDATA[Branding defined]]></category>

		<category><![CDATA[advertising]]></category>

		<guid isPermaLink="false">http://commons.iabc.com/branding/2007/04/26/branding-and-photo-ethics-adobe-demon/</guid>
		<description><![CDATA[Few things have as much effect on brand as the images a company uses in advertising and marketing.  Or for that matter the images used in the corporate annual report, the company newsletter, website, etc. 
The advent of digital photography has made it possible to literally move mountains or take 10 years off the [...]]]></description>
		<wfw:commentRss>http://commons.iabc.com/branding/2007/04/26/branding-and-photo-ethics-adobe-demon/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Somebody in West Bygod gets it</title>
		<link>http://commons.iabc.com/branding/2007/03/28/somebody-in-west-bygod-gets-it/</link>
		<comments>http://commons.iabc.com/branding/2007/03/28/somebody-in-west-bygod-gets-it/#comments</comments>
		<pubDate>Wed, 28 Mar 2007 18:24:04 +0000</pubDate>
		<dc:creator>Sam Smith</dc:creator>
		
		<category><![CDATA[Brand Leaders]]></category>

		<category><![CDATA[General]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[creativity]]></category>

		<guid isPermaLink="false">http://commons.iabc.com/branding/2007/03/28/somebody-in-west-bygod-gets-it/</guid>
		<description><![CDATA[Check this wonderful bit about the new West Virginia Tourism campaign:
Readers flipping through the newest edition of O, The Oprah Magazine might stumble upon an ad headline that reads, &#8220;Whatever you do, don&#8217;t come to West Virginia!&#8221;
If you&#8217;re a Mountaineer, don&#8217;t be offended.
The West Virginia Division of Tourism and Charles Ryan Associates are trying a [...]]]></description>
		<wfw:commentRss>http://commons.iabc.com/branding/2007/03/28/somebody-in-west-bygod-gets-it/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Pet food contamination crisis: this was preventable</title>
		<link>http://commons.iabc.com/branding/2007/03/22/80/</link>
		<comments>http://commons.iabc.com/branding/2007/03/22/80/#comments</comments>
		<pubDate>Thu, 22 Mar 2007 13:49:14 +0000</pubDate>
		<dc:creator>Sam Smith</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://commons.iabc.com/branding/2007/03/22/80/</guid>
		<description><![CDATA[Imagine. It&#8217;s 6:28 am. You slowly rise through the many-layered fog of sleep, edging toward wakening, toward daylight, your body&#8217;s clock instinctively anticipating the impending blare of the alarm. As consciousness fans away the haze, realization hits like a drum of icewater and you bolt up in bed screaming. It wasn&#8217;t a dream. Oh, gods&#8230;
You [...]]]></description>
		<wfw:commentRss>http://commons.iabc.com/branding/2007/03/22/80/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Dell&#8217;s response to Robert Scoble&#8217;s response to Apple</title>
		<link>http://commons.iabc.com/branding/2007/01/05/dells-response-to-robert-scobles-response-to-apple/</link>
		<comments>http://commons.iabc.com/branding/2007/01/05/dells-response-to-robert-scobles-response-to-apple/#comments</comments>
		<pubDate>Fri, 05 Jan 2007 23:27:39 +0000</pubDate>
		<dc:creator>Angelo Fernando</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://commons.iabc.com/branding/2007/01/05/dells-response-to-robert-scobles-response-to-apple/</guid>
		<description><![CDATA[An interesting brand discussion through the eyes of reviewers and end users is shaping up. Not about features, or equity and all the typical stuff, but about the how companies treat the customers of their brands &#8211;and the media attention they get.
On its blog, Direct to Dell, Dell came back fast on the post by [...]]]></description>
		<wfw:commentRss>http://commons.iabc.com/branding/2007/01/05/dells-response-to-robert-scobles-response-to-apple/feed/</wfw:commentRss>
		</item>
		<item>
		<title>One love, one bank</title>
		<link>http://commons.iabc.com/branding/2006/11/20/one-love-one-bank/</link>
		<comments>http://commons.iabc.com/branding/2006/11/20/one-love-one-bank/#comments</comments>
		<pubDate>Mon, 20 Nov 2006 23:12:35 +0000</pubDate>
		<dc:creator>Sam Smith</dc:creator>
		
		<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://commons.iabc.com/branding/2006/11/20/one-love-one-bank/</guid>
		<description><![CDATA[Start here, if you haven&#8217;t seen it already.
This little internal morale-fluffer seems innocuous enough, and by middle-aged corporate white guy standards it might even pass for clever. Hey, maybe if you&#8217;re part of the Bank of America context and you know all the people personally, this rip of the U2 classic is actually pretty funny [...]]]></description>
		<wfw:commentRss>http://commons.iabc.com/branding/2006/11/20/one-love-one-bank/feed/</wfw:commentRss>
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