Frankly, I’m baffled. I read Carol Kinsey Goman’s post on companies looking outside their own walls for product and marketing ideas. I understood it. If anything, I thought it opened the door for discussions around the concept of co-creation, open-source marketing, and consumer-generated content. Instead, it seems to have attracted some sniping over the way it was written (which was fine by me).

I still think there’s a discussion to be had here around the move away from insulated development of everything from product to marketing creative. If you haven’t had a chance to read the post, take a look and offer your two cents. This is the way the world is moving and there are implications galore for communicators!