A measurement resource
18th February 2006 by Shel Holtz, ABC
Blogs are great for a lot of things. Archiving resources isn’t one of them. Among new media tools, wikis can fulfill that role. That’s exactly what Constantin Basturea has done with the valuable wiki, The New PR. Among the lists and links collected by The New PR’s many contributors is a section on PR Measurement. So far, links to a variety of articles and blogs have been assembled, although the page — defined as “a discussion space for those interested by PR measurement” — still lists “to be determined” under “How to use this space.”
I see this blog and The New PR’s measurement page as complementary — in fact, I’m going to add this blog to the list of The New PR’s measurement resources. Even in its nascent stage, the wiki offers some terrific links. And, for those of us interested in communication measurement who haven’t yet experienced a wiki, it’s a logical place to get started.