Comments on: Truth, lies and advertising - pre-measurement http://commons.iabc.com/measure/2006/02/26/truth-lies-and-advertising-pre-measurement/ A Blog Community for Business Communicators Fri, 21 Nov 2008 01:19:14 +0000 http://wordpress.org/?v=2.5.1 By: Claire Watson, ABC http://commons.iabc.com/measure/2006/02/26/truth-lies-and-advertising-pre-measurement/#comment-28 Claire Watson, ABC Fri, 17 Mar 2006 05:59:23 +0000 http://commons.iabc.com/measure/2006/02/26/truth-lies-and-advertising-pre-measurement/#comment-28 Angela - you are brilliant as usual. All of us could take a page or two from your book to learn how to measure the value of communication. Any tips you'd like to share? Angela - you are brilliant as usual. All of us could take a page or two from your book to learn how to measure the value of communication. Any tips you’d like to share?

]]> By: Natasha Spring http://commons.iabc.com/measure/2006/02/26/truth-lies-and-advertising-pre-measurement/#comment-27 Natasha Spring Thu, 16 Mar 2006 18:50:25 +0000 http://commons.iabc.com/measure/2006/02/26/truth-lies-and-advertising-pre-measurement/#comment-27 That is just too funny Angela. When issues of translation come up, I will be mentioning that story! Natasha That is just too funny Angela. When issues of translation come up, I will be mentioning that story!

Natasha

]]> By: Angela Sinickas http://commons.iabc.com/measure/2006/02/26/truth-lies-and-advertising-pre-measurement/#comment-26 Angela Sinickas Thu, 16 Mar 2006 13:30:52 +0000 http://commons.iabc.com/measure/2006/02/26/truth-lies-and-advertising-pre-measurement/#comment-26 I absolutely agree with Claire on the value of pre-testing communication campaigns and channels. Just a funny footnote to the "Got Milk" campaign, though. When they started running the campaign in Mexico, it seems they didn't take the time to pretest again. They literally translated "Got Milk?" to "Tienes leche?" Unfortunately, the Spanish words translate colloquially to "Are you lactating?" I absolutely agree with Claire on the value of pre-testing communication campaigns and channels. Just a funny footnote to the “Got Milk” campaign, though. When they started running the campaign in Mexico, it seems they didn’t take the time to pretest again. They literally translated “Got Milk?” to “Tienes leche?” Unfortunately, the Spanish words translate colloquially to “Are you lactating?”

]]>