Learning from ourselves and others
17th March 2006 by Ryan Williams
As communicators we do some fantastic work and when it is measured we demonstrates the impact we have on success. Southwest Airlines has been successful in a number of ways and they are one of my favorite case studies. They are also winners of last years Golden Ruler. The Institute of Public Relations awards the Golden Ruler and shares the winning case study for other communicators to learn from. Southwest Airlines study of press releases and search engines details innovation and is a great case for measuring communication results.
Southwest Airlines with SEO-PR, “You Are Now Free to Link PR and Sales”
Professions can mirror each others experience within organizations. With this in mind I like to keep track of what CIO magazine researches about our friends in the IT field. They have captured the Chief Information Officer Title, and communicators should examine how they became the information advisors to our organizations. CIO just released a study that describes the ups and downs of the IT profession in the last year.
I couldn’t let St Patrick’s Day go by without finding out how it has impacted our behaviour.
10 Percent of Workers Admit to Drinking on Company Time on St. Patrick’s Day
Cheers!