What’s the problem?
7th April 2006 by Ryan Williams
The extent that we benefit from measurement has a strong correlation to defining what our problems are. When structuring your measurement plan ask what are the emerging challenges. Your goal for measurement should address the premise of your challenge. To create a goal restates your challenge into a solution statement. Then define the issues that are measurable. The issues become your objectives.
The next steps in the research process:
Develop a methodology that will deliver evidence for your decision making.
Gather your data.
Analysis your data.
Contextualize the data.
Make recommendations for action.
Now test your assumptions and enjoy finding solutions.
Corporate reputation
A good corporate reputation is a challenge that many organizations expect communicators to manage. Ipsos has just released a series of articles on the global practice of corporate reputation.