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	<title>Comments on: Snappy little system for tracking ROI</title>
	<atom:link href="http://commons.iabc.com/measure/2006/07/10/snappy-little-system-for-tracking-roi/feed/" rel="self" type="application/rss+xml" />
	<link>http://commons.iabc.com/measure/2006/07/10/snappy-little-system-for-tracking-roi/</link>
	<description>A Blog Community for Business Communicators</description>
	<pubDate>Fri, 29 Aug 2008 04:47:29 +0000</pubDate>
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		<title>By: Claire Watson</title>
		<link>http://commons.iabc.com/measure/2006/07/10/snappy-little-system-for-tracking-roi/#comment-593</link>
		<dc:creator>Claire Watson</dc:creator>
		<pubDate>Mon, 28 Aug 2006 14:38:20 +0000</pubDate>
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		<description>Wow!  I have no idea why I'm getting this notice in late August when you posted it in July - however, better late than never.

I just had a quick tour of Merry's new tool and have forwarded the link to our in-house communication research specalist to check it out.  I'll post some better in-depth feedback when we've had an opportunity to wander through the website.

Good job!</description>
		<content:encoded><![CDATA[<p>Wow!  I have no idea why I&#8217;m getting this notice in late August when you posted it in July - however, better late than never.</p>
<p>I just had a quick tour of Merry&#8217;s new tool and have forwarded the link to our in-house communication research specalist to check it out.  I&#8217;ll post some better in-depth feedback when we&#8217;ve had an opportunity to wander through the website.</p>
<p>Good job!</p>
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		<title>By: Merry Elrick</title>
		<link>http://commons.iabc.com/measure/2006/07/10/snappy-little-system-for-tracking-roi/#comment-392</link>
		<dc:creator>Merry Elrick</dc:creator>
		<pubDate>Tue, 11 Jul 2006 20:41:33 +0000</pubDate>
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		<description>Thanks, Angie, for your (insightful! perceptive!) comments.  I couldn't have said it better myself.  It's great to have the info from these reports when budget/planning time rolls around.  You know just how much to allocate and where to put it, thus increasing ROMI (return on marketing investment) over time.

I'm happy to give demos--just shoot me an e-mail:  merry@datadrivenmarcom.com.

Thanks again Angie!</description>
		<content:encoded><![CDATA[<p>Thanks, Angie, for your (insightful! perceptive!) comments.  I couldn&#8217;t have said it better myself.  It&#8217;s great to have the info from these reports when budget/planning time rolls around.  You know just how much to allocate and where to put it, thus increasing ROMI (return on marketing investment) over time.</p>
<p>I&#8217;m happy to give demos&#8211;just shoot me an e-mail:  <a href="mailto:merry@datadrivenmarcom.com">merry@datadrivenmarcom.com</a>.</p>
<p>Thanks again Angie!</p>
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