About This Commons

The measurement commons offers a forum for business professionals to share information and ideas on the measurement of communication effectiveness, from focus groups to sophisticated metrics and everything in between.

IABC has asked several senior communicators to make regular posts. Think of them as the resident hosts of the MeasurementCommons — planting the seeds of our conversations and helping to keep the ball rolling. The Measurement Commons is open to any communicator, whether or not they are IABC members, for reading and commenting.