Judy Jones, from New York IABC, posted the following as a comment in the Employee Communications Commons, but it seemed appropriate to make it a full-blown post here:

Okay, I’m going to bring up a really dreary subject. (I can hear the virtual groans already.) Let’s talk about measuring Employee Communications or Internal Communications. Here’s the problems I’ve got: There are different productivity measures around the Company, so I can’t seem to consistently link employee communications to productivity. Margin, growth - great metrics but they’re influenced by a number of factors and I’m not successfully selling the case that employee communications can take credit; I have sold the idea that an initiative (based on multiple factors, like training, corporate communications, employee communications, etc.) can take credit. I don’t have a talent management metric to hang my hat on. HELP.