Here’s an opportunity in Russian radio
22nd April 2007 by Rich Barger, ABC, APR
According to The New York Times, under a new rule, at least 50 percent of the reports about Russia on the Russian News Service, the country’s largest independent radio news network, must be “positive.” By somebody’s definition.
So, if you or your client have a Russian product, well, the radio network is frantically searching for anything positive to talk about. They need to counterbalance death, bad weather, nasty politics, violence, poverty, rising prices, falling output, — or, presumably, news about what they can no longer report.
This particular brand of censorship looks like a ready-made opportunity for their broadcasters to say nice things about a product — praise and positive reporting that we could only hope for in the rest of the world.