IABC Communication Commons

Take a look at the new Advocacy section of the Commons. IABC is breaking new ground with the launch of the Advocacy initiative. Longtime IABC member, Michael Zimet was recruited by the IABC executive board to head up this effort. And things are moving fast.

Michael has already taken some important steps, including developing a small “think tank” group to lay groundwork and holding two focus groups at the Leadership Institute. The focus groups happened in San Diego a few days ago and I am truly impressed with the quality of the discussions, and the fact that they will lead to more input and inclusion from chapter and regional leaders.

My involvement is as the staff person to help integrate IABC programming with valuable ideas that come from this effort. I’m sure there will be plenty of learning for all of us along the way. It’s an exciting project and holds much promise.

Please join the conversation about Advocacy and help IABC define what it means to the prominence and progress of the communication profession. Let’s see what our combined thinking can do to make a difference.

Natasha